Growth Manager - Acquisition (m/f) Wunder Hamburg
Wunder is seeking a Growth Manager - Acquisition (m/f) who will raise the bar of Wunder’s user journey communication, accelerate our expansion and play a leading role in the development of a world-class marketing team.
As as a growth expert you will be responsible for the strategy, execution, and analysis of programs across the user lifecycle, aimed at driving engagement and growth of the global Wunder carpool community.
Within an agile working environment you will collaborate closely with the growth and product teams to launch initiatives primarily focused on mobile user acquisition and app store optimization. You will also have the opportunity to support other growth team members on strategic initiatives in engagement and retention. In the end, you will make a personal impact on our community’s global expansion, which in 2016 will share over 1 million rides!
Wunder is a mobile community for sharing empty seats in cars. By increasing human interaction and decreasing congestion and pollution, we are making our world’s cities more liveable. Our company was founded by sharing economy veterans from Airbnb, is backed by A-list European and Silicon Valley investors and is supported by a team from a dozen different countries and cultures.
It's an exciting time at Wunder! Play a leading role in the world’s largest and fastest growing urban carpooling community where your contributions will make a big impact and positive difference in real people's lives.
We are headquartered in Hamburg, Germany, a tech hub in Europe, also home to Google, Twitter and Facebook. Hamburg is a charming city of 2 million with more canals than Venice, a strong creative and festival scene, beaches close by and a surging local economy.
Lead the development, and execution of paid mobile acquisition campaigns across a range of geographies, demographics and channels (including Facebook)
Independently drive rapid experimentation of content in the app stores to improve conversions to download as well as resulting user engagement
Identify and own key metrics necessary to establish customer-focused and results-oriented campaign strategies
Design, execute and analyze A/B tests, applying knowledge of basic statistics (e.g., sample size, significance) to assess validity of results and identify the most effective strategies
Partner closely with members of the product team to improve attribution and analytics capabilities
Work with design and copywriting on digital asset creation as needed
Collaborate with other growth team members in other areas of the user lifecycle including users engagement and retention
Effectively deploy, track and report on the impact of a 7-figure marketing budget
Coordinate internally to share key learnings with other teams and leads to accelerate user growth
Good experience in growth at all stages of the customer lifecycle with deep knowledge in paid mobile acquisition and app store optimization
Significant expertise in 2-3 mobile acquisition channels including Facebook
Experience designing, implementing and analyzing A/B and multivariate tests ; “test and learn” mentality
Strong project management skills: ability to manage cross-functional stakeholders, prioritize high impact activities and keep complex projects moving forward especially with product teams
Obsessed with knowing the customer: experience with applying consumer insights to help optimize ad effectiveness
Thrives in a fast-paced, startup environment with a bias to action
Preference for marketing experience across a range of emerging markets in SE Asia and South America
Strong graphic design, English copy writing and basic SQL skills are preferred
Experience with Localytics as well as an understanding of marketing to community oriented marketplaces a strong plus!
Being part of the Wunder team means:
You will have a positive social impact on the world, as we continue to make road travel smarter and more sustainable
You will work in a fast-paced environment with a highly agile team of dynamic, hyper-motivated and talented individuals
You will join a global company, with a real international culture and vision; multi-lingual and highly mobile
You will be part of a supportive team that shares knowledge and desires for each member to reach their full potential and continue learning
You will enter a high-growth structure which means that you will be constantly challenged and that your responsibilities will grow fast and change regularly
Other perks: You will be part of regular office events and teambuilding
Beginning: We will help you with your visa application, German admin help (finding an apartment, etc.) and onboarding
Share options: Being part of the sharing economy, every employee will have the option to take part in the success of the company
We would love to get to know you better and look forward to seeing your application. Connect with us on social media or visit us in our beautiful Hamb